Tax Free World Exhibition (TFWA) 2014 Preview - Pica LéLa in Cannes
Posted by Vanessa Ip on
Pica LéLa team is excited to participate in TFWA exhibition again this year in Cannes, France.
We are preparing to showcase the 2014/2015 collection in the show. This season’s line-up is all about colour, design and structure, with the brand taking inspiration from on trend fashion colours and combining our colour inspiration with a decided attention to adding key strong pieces.
The Victoria collection which pays homage to the Victorian era and which perfectly expresses the major aspects of the jewellery of the time.
The Esmeralda collection is comprised of statement pieces that exude feminine confidence with its lustrous gemstones and bold colours.
Pica LéLa continues to position its style to reach a wide demographic of women of all ages, and on a global scale by allowing each collection to comprise of statement pieces, and featuring complementary items that ensure compatibility with, and are sympathetic to, differing tastes and size preferences in different regions. The breadth of the Pica LéLa collections allows the brand to embrace their multicultural market where a core focus as always is to cater for this diverse international consumer. All collections and new jewellery pieces will be available for preview during the exhibition.
These new focal pieces are visible across each collection with the emphasis this year on the re-launch of the Victorian era inspired Victoria collection and the extension of the newly launched and notable Esmeralda range.
Key to the brands success is the ongoing emphasis on style and quality, and Pica LéLa plan to push on with this success and its expansion into further regions and trusts that a successful show in Cannes this month will ensure to support this endeavor.
To see the showcase of the new Pica LéLa collections, come visit us at:
TFWA Cannes Location: Blue Village, B4
For more info, please email sales@picalela.com.