TFWA Singapore Exhibition In Review

With 280+ brands exhibiting at the exhibition, which was held in the Marina Bay Sands Convention centre, it was a busy and exciting week for everybody attending.  The Tax Free World Association exhibition is one of the biggest in the travel retail and duty free industry, bringing together brands and buyers from all over the world.  This year we were excited to launch our latest Enchanted and Utopia collections.

Watch a clip of our Enchanted collection here and see how the centre stone flutters when the pendant is hanging straight.  Cool right!?  This romantic, captivating collection is inspired by Ballet and Passion in Movement. 

Pictured above: Ballerina necklace – click here  

Pictured above: Odette necklace – click here

The fluttering of the center stone reflects the intricate movement visible in a ballerina’s graceful yet vivacious movement and the intrinsic beauty and freedom.  In parallel, it reflects the mesmerizing feeling that you the observer have on watching this intricate dance, the quickening of your heartbeat, and accordingly, your Enchantment. 

Enchanted is playful in its movement yet elegant in its style.  All pieces are 925 sterling silver and 18K gold plated with a fine jewellery, elegant feel.  The hero piece of the collection is Ballerina.  All of our enchanting necklaces are named after inspiring dancers and ballets.  Buyer’s top picks from the show were our stunning Ballerina necklace, A Tale of Beauty and Odette.  

The Pica LéLa team was also excited to showcase a preview of their latest endeavor and upcoming collection, Utopia, a natural paradise on earth and a story of the brands natural wonderland, Australia. 

Click here to watch a video to see how our inspiration unfolded.  Inspired by the Australian flora, one of Australia’s greatest treasures, this collection depicts the floral emblems of Australia.  Australia features an abundance of unique and diverse plants of exquisite beauty.  This diversity in nature in turn reflects the diversity of the people, culture and land. 

“As a brand that is proud of our Australian heritage, we celebrate this collection as our return to nature.” 

Pictured above: Initial sketches and finished piece – Australia’s national floral emblem, the Golden Wattle 

Pictured above: Initial sketches and finished piece – Floral emblem of the Northern Territory, Sturt’s Desert Rose

So that’s what’s new from us here at Pica LéLa.  Let us know your thoughts.  We love getting feedback on our latest designs!