Pica LéLa is under Wellington Jeweller Pty. Ltd. and is partner with over 35 airlines and 120 duty free store around the world. Not only do we offer exclusive designs at the forefront of jewellery trends but also helpful advice to choose from our wide range of collections to best suit your customer's style. We also provide consistent professional service and support on promotions according to your sales cycle to maximize your return.




Innovative designs of Fashion Jewellery from Australia, Pica Lela jewellery is of the highest quality, craftsmanship and durability, set with a variety of semi-precious gemstones, cubic zirconias, crystals, mother of pearl or pearls. All jewellery comes with complementary packaging suitable for duty free, cruise liners, retail shops, or department stores.


 We are fabulous because of our: 

  • Award winning designer team,
  • Breadth of product range encompassing 10 collections,
  • Contemporary and glamorous designs,
  • Reliable supply, quality products,
  • International experience at operational, sales and marketing level,
  • Dedicated local sales, customer service and marketing team,
  • Excellent consumer experience including promising ease of mind with up to 5 years international warranty.



We provide a choice of packaging to meet your requirements. Packaging options are designed to complement the product's individual design and assist in the sales and merchandising process. This includes a choice of window boxes, shrink wrapping and traditional boxes.



We are an exhibitor at Tax Free World Association (TFWA) every year. Come around to have a look and you will be fascinated by Pica LéLa. Or simply contact us for our latest news.


Pica LéLa (Wellington Jeweller)

Level 2,
491 Kent Street,
Sydney NSW 2000

Phone: +612 9264 5190

Fax: +612 9264 5473